Water in Grosseto has had a complex relationship with the social identity of the people. Throughout time there have been three major identities created: pasturage, agriculture, and agrotourism. Tuscany’s past is one of marshlands, areas filled with a mix of salt and freshwater, navigated by shepherds known as the buttero and their herds. Over time, the reclamation of these marshlands flipped the landscape and freshwater became the preferred type to sustain agricultural lands. Mass consumerism has turned these agricultural lands into agrotourism where the current identity is an imagined landscape of endless idyllic farmlands and production of wine and cheese while the complex history of the buttero has been all but forgotten.